3 projets européens trouvés
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TERMINÉ
Advertising monitoring system development for outdoor media analytics (ADMOS)
Date du début: 1 sept. 2013, Date de fin: 31 août 2015,
The aim of ADMOS aim is to develop a compact monitoring device that can be installed additionally on public media interfaces, which is able to provide information about the displayed advertisement, and to give feedback about the obtained contact number and the pattern attributes. The ADMOS system will consist of two cameras (one facing the board and the other facing the public) integrated together ...
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7
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TERMINÉ
Self-Printing Advertisement Board with Reusable Ink (SPABRINK)
Date du début: 1 sept. 2013, Date de fin: 31 août 2015,
"Outdoor advertising can be split into two main categories, static and dynamic. The static types are much cheaper but apart from producing a lot of waste (paper, glue, ink) they are also limited as they are not capable of real time advertising. In addition, human resources are required for changing images, generating additional costs for the board owners. Dynamic (digital) advertising is becoming ...
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8
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TERMINÉ
The New Eco-friendly Advertising Tool Which Gives an Alternative Real-Time Outdoor Advertising Media for SMEs (ECOBOARD)
Date du début: 1 avr. 2009, Date de fin: 31 mai 2011,
"The global advertising industry is a highly competitive business and the European market represents almost one quarter of the world’s estimated global ad-spend. Despite Europe’s global market share, the pressures experienced by the SME European media advertising sector are considerable, particularly for those marketing paper billboards using toxic ink and glue waste. These pressures, including in ...
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