Gamification as a transformative tool in sustainable tourism

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Alessandro Latella

Agence de conseil


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Gamification as a transformative tool in sustainable tourism.

Looking for partners (Lead) for investigating, implementing and scaling the potential of behavioral changes through the experience of gamification of tourism practices in Europe.

Main Goals:

  • How could we address the need of reducing mass tourism unsustainable practices and behaviors with new, engaging games, game designs or gamified tourism-related transactions.
  • How would we go about narrating the benefit of exploring narrower tourist destinations and still appeal to the innate spirit of human discovery.
  • In a time of Covid-19, how to properly market and reward sustainable practices of sustainable tourism.

The proposal is a draft, would be keen to discuss it with experts in both Gamification and Tourism.

The undersigned is co-founder at the Fairbnb Cooperative.

 Transfert de technologie
 Tourisme durable

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