Digitization and digital technologies became an integral part of people’s life and economy’s development. However, it is acknowledged that most natural and cultural values that are unique or can actually be seen in a single place, are not subject to digitization yet. This hampers the access to the general public. The issue on how to improve this situation is a common challenge for Serbia and all neighboring countries. It is clear that conventional approaches do not give the necessary results. Innovative solutions are required so that they could ensure both conservation, promotion and development of natural, cultural and historical heritage. Digitization is an innovative approach the application of which can be addressed to solving a large part of the visible problems in the management of natural and cultural heritage. Focus of the project is digitization (using 3D technology) of immovable cultural heritage: castles, important cultural and historical monuments, etc.