The economy of experiences is based on large-scale trade of images. The most sought-after so-called coherent images are those in which the form exactly corresponds to their emotional content. But creating coherent images requires high creative professionalism, talent and luck. Cultural heritage is a huge stock of coherent images, accumulated by many generations of our ancestors. The development of methods for transferring images from traditional museum media to modern one will allow the active use of museum artifacts for modern economic development.