Animafest Zagreb has since its founding in 1972 acted as a platform for worldwide circulation and promotion of animated film works. By uniting the festival’s tradition and the aspiration for further development and new tendencies in animation development, objectives of Animafest 2014 edition are set to fulfil both professional and audience requirements focusing on short animated films: 1. Ensuring best conditions for wider access to animated shorts including contemporary works and animation heritage to make up for the lack of these in regular distribution channels in Croatia and wider region (75% of the films from the program premiere at Animafest); 2. Stimulating audience development, decentralisation and placement of quality AV content on various distribution platforms – buying rights for films from the program, satellite Animafest events in other cities, placement of films in network of newly digitalized arthouse cinemas in Croatia, on television and in Animafest VoD library; 3. Positioning emerging new talents within international professional environment (Student and Animation Schools program, networking and training within Animafest Pro segment); 4. Instigating promotion and use of animation for and with wide array of artistic, educational and commercial activities (videogames, interactive content) and stimulating cross-sectoral collaboration and development of innovative content; 5. Encouraging collaboration, exchange of experience, ideas and knowledge among international professionals (lectures, workshops, symposium on animation theory); 6. Raising media literacy in the field of animation through educational programs that foster participation of children and youth audience in all festival segments.