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The project wants to artistically explore sustainability in connection with young urban cultures such as mural art, design, skateboarding, urban biking and digital media. 5 partners from 4 European countries (DE, NL, SI, AT) will collaborate for 2 years (2013 – 2015) across borders to strengthen the young urban scenes and make them more visible, but also to inspire them to create new perspectives and showcases on the subject of sustainability and sustainable lifestyle by using artistic methods. Each partner will focus on one of above genres and one scene and will actively engage (with) the major target groups, i.e. artists/cultural workers belonging to the urban cultures as well as the young scenes in general. Visual, media and interdisciplinary working artists and designers (chosen by each partner) will take on the role as change agents. At art intervention events they will link up with experts (scientists, protagonists) to receive inspiring and diverse input on the theme. They will collaborate with the existing networks of the young scenes to generate art work and installations that will showcase creative production, sustainable and collaborative consumption or social design. Additional mapping of the local scenes in each city will result in narrative reports on them, thus reinforcing their visibility. Local networks will be crosslinked through artist exchanges, artlabs and collaborations, aiming at ensuring the continuity of the artistic work beyond the project and on a Europe-wide level.To sucessfully circulate the idea among the young urban scenes, the project will predominately use digital technology such as social media and (alternative) methods (such as grassroots tactics). The results will be demonstrated in public events to a wider audience in all partner cities topped by a vibrant festival-like urban culture fair in Munich where all art work will be presented (again) consisting of art installations, talks, lectures, workshops, performances, videos.
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