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Webinar 2 learn – video conference use for adult learning

In 2009 and 2010, nearly every European country was affected by the economic crisis. Some members of the European Union faced serious risk of public finances system collapse. In such difficult circumstances, companies were drastically cutting costs. The first area for savings is unfortunately training and development; therefore trainings of employees were often stopped or limited and training budgets substantially reduced.According to the EUROSTAT, percentage of European adults participated in trainings dropped in 2009 to 9,3%. This was more than twice less than in previous years. In the absence of budgets for education and training, companies were looking for more economic solutions, able to replace traditional methods. The best technique allowing resigning from costs of training facilities, travels of participants and trainers or printouts was webcast. Webcasting trainings contrary to traditional e-learning courses were allowing for live contact and voice and video discussion with trainer.Rapid development of webcasting market was possible due to growing popularity of high speed internet access and dropping prices of webcasting software. Trainees, trainers and HR department’s employees that participated in webinars (educational webcasts) realized that it is efficient alternative for traditional trainings and can be easily blended with other types of education. They knew also that it requires certain knowledge, know-how and appropriate approach. Training companies and trainers heavily hit by the crisis now face the growing demand for webinars and have to learn fast how to run them.During the "How to Webcast – new media use in the efficient learning processes" project partners from Poland, Czech Republic, Lithuania and Scotland composed from experiences of different projects and good practices the Webcast Training Methodology (WTM). WTM and Trainers Manual (TM) was the only structurized and complete approach to webinars in Europe. During Webinar 2 learn project we revised and deepened the WTM and transfered it to Bulgaria, Slovakia and Austria. The WTM was transformed to Webinar Methodology (WM) – name which better reflects actual trends of on-line trainings. We had capitalized on the experience of testing WM in the new countries, added a new value and enriched it with blending approaches. The second aim was to rise awareness of streaming media use in education among trainers and educators. This also fostered exchange mechanisms between the project partners, beneficiaries and training institutions.The partnership implementing the project consisted of 5 strong organizations. Every partner has more than 5 years of experience in the educational projects implementation. The project results were WM, TM, content related materials and training programs. The project resulted in the development of skills and knowledge of trainers and employees of educational institutions in the area of webinars and other streaming media use.

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