The Walk This Way project (WtW) is a grouping of European companies aiming to meet the challenges of the digital age by experimenting new economic models for the exploitation of films on digital platforms. Our main objective is to put in place a simple and consistent scheme to prepare European films to perform in the VOD market. We will enhance the exposure of films by adding value from the sourcing, to the B2B relationship with the VoD platforms, to the final-user marketing per film. The WtW project matches the know-how on the VOD market of the leading aggregator Under the Milky Way with the digital marketing expertise of The Film Agency to place a varied spectrum of 34 films from top-notch European rights holders and sales agents under the Europa International banner such as Autlook, Films Boutique, Films Distribution, Fortissimo, Memento, Reel Suspect and Yellow Affair. The action is structured in 3 parts:1 Aggregate a diversified slate of films from our sales agents and shape the best attractive package in terms of countries/languages and relevant editorial lines.2 Bring this offer, technically prepared, to the most powerful pan-European platforms such as iTunes in order to maximize exposure, coverage, availability and potential audiences3 Develop tailor-made and digital-friendly actions and promotion tools to support digital sales, both on a territory-by-territory basis and transversal level.The WtW action is a collaborative, concrete, and transparent answer for European right holders to benefit from the new digital forms of distribution, experiment and develop sustainable new business models and support competitiveness of the European film industry. We are convinced that digital distribution represents a unique opportunity for the European film industry to go beyond frontiers and that thanks to our collective experience and fine contents we will boost these new chances.