"The aim of the E-Signage Demo project is to explore the market potential and prepare the market launch of a widely usable outdoor electronic signage and message board (OEMB) display module based on a fundamentally new display technology in combination with transparent electrode front-plane layers. As an example, the OEMB display module can integrated into OEMB device that consists of a display module, power supply i.e. a solar cell system, GPRS modules, software, and is used for transmitting visual information.The demo-project draws on the outcomes of a successful FP7 project E-SIGNAGE (Nov. 2011- April 2013) where the partners developed a low-cost, durable, high brightness and contrast level, energy efficient (bi-stable; no backlight needed), high information content two colour electronic outdoor message board device that is able to receive data via GSM communication and uses solar energy as a power source. However, usage possibilities of the display module that was developed as a part of the OEMB device under E-SIGNAGE are not limited with the original OEMB device structure. Therefore in order to have a wider applications possibility and through this a wider impact on the SME participants / overall market, current project partners are focusing on exploring its extended market potential. This exploration will be followed up by viability verification and market launch preparation activities for reducing the gap between the OEMB display module developed by E-SIGNAGE and the market."