The joint project aims to create innovative actions for safeguarding and enhancement of the Vermentino. The project intends to address the intertwining of the different components of the typical product, focusing on the added value from its relationship with the rural and coastal areas, in order to meet the new demand for tourism. (B) the reference area: Castelnuovo Magra, La Spezia Province, Province of Livorno, Castagneto Carducci, the City of St. Anne Arresi, Chamber of Agriculture Region of Corsica Chamber of Agriculture Department of Haute-Corse .The overall objective is the preservation and enhancement of the material culture of the area of ​​production of Vermentino, as a flywheel for the realization of an integrated cross-border food and wine tourism system.The target group: Groups of producers, entrepreneurs and managers of the wine industry and the food industry, professional organizations, agricultural groups, groups of operators catering, tourism and services, operators of communications, marketing and tourism promotion and environmental protection.The main activities concern the studies / research for the strengthening of the common areas of production of Vermentino, the promotion of innovative forms of development of taste, forms joint marketing and promotion of cultural heritage. The project also envisages an integrated communication and promotion of local resources and exchange of experiences and best practices among different local actors in order to facilitate the strengthening of local partnerships and the creation of a network border. While the operations provided are: the creation of a guide of the territories of the project, the preparation of a multimedia museum exhibit structure-on the history of the Vermentino and the organization of a European festival of "cinema and wine." Expected Results:  Preservation of the cultural identity of the territory of Vermentino (the roots, common traditions and collective memory);  Strengthening and enhancement of the local;  Improved knowledge of the characteristics of Vermentino;  Improved cross-border cooperation;  Improvement in tourism for the area;  Facilitate the adoption of good practice;  Awareness visibility and attractiveness of the territory;  Increase of rural tourism, gastronomic and cultural life;  Promote the growth of a new tourist demand;  Increase the attractiveness of cross-border territory;  Strengthening the external image of the territories involved.