The project aims at generating innovative tools of communication for museums in comparable settings (e.g. location, collections, size, educat. programmes) focussing on contemporary art with the two identified hard to reach target audiences of young adults (15-25 years) and local initiatives. Thereby the museum is presented as toolbox to be actively used at external and internal level. One main tool of the museum toolbox is “Communication” that should be implemented externally with the audience rather than towards them and offer interactivity and possibilities for engagement. Furthermore, the comm. with the audience should work locally inside as well as outside the museum by integrating the institution, its collections and activities better in the local surrounding. The museum should be understood as place to relate to, to work with, and to identify with in the local context. The project -working on education, curator and artist level- will perform a detailed research phase before developing, testing and measuring the impact of concrete comm. tools for the target audiences by using different approaches: ICT based/Web 2.0, peer-to-peer, cooperation actions and programmes. 5 similar museums of medium size will produce the following outcomes:- Needs analysis (research, survey, good practices)- Development and practical testing of comm. tools for target audiences (Museum APP, youth groups, cooperation activities with local initiatives)- Artists’ residencies and curator visits- Creation of art works related to museum collections in interaction with local target audience- Symposium “Forms of comm. in museums”- Travel exhibition “Comm. with audiences”- Exhibition catalogue- “Museum as Toolbox”documentation- Website, Blog and social media profile- Exploitation concept (incl. a network strategy) to directly integrate the outcomes into the Europ. Translocal Network (group of similar museums working on similar challenges and activities in a lose and informal set-up)