The project focuses on analysing farm businesses in the current context of rapid change. Its aim is to produce pedagogical materials for professional trainers whose task it is to support the owners or managers of farm businesses with a mix of training and advice. The project focus is on the final target groups, the managers and workers of enterprises in the rural sector, and the intermediary target groups, the trainers. Foreseen results include a training guide, a book for raising the awareness of the rural target groups, a pedagogical manual and a website.