The aim of the ToLearn project was to initiate a learning process and a learning structure within and between different tourism destinations in the North Sea Region (NSR) as well as equip tourism entrepreneurs with better knowledge & tools to support their learning experiences. Achievements: The aim of the ToLearn project was to initiate a learning process and a learning structure within and between different tourism destinations in the North Sea Region (NSR) as well as equip tourism entrepreneurs with better knowledge & tools to support their learning experiences.The ToLearn project carried out regional tourism profiles (Challenge Profiles) for all countries neighbouring the North Sea. Moreover, one Pilot Region per nation was chosen for in-depth analysis. Based on the facts and findings the project has suggested recommendations for the initiation and enhancement of regional, interregional and international learning processes in order to foster sustainable tourism in this context, in a practical and pragmatic fashion. Along this objective a total of 22 good practise examples were documented and 4 newly developed implementation projects have been described and evaluated for their innovative potential.