Thinking: Literature. Social, cultural and human responsibility of writing” is a project developed by Paradox Publishing House and inspired by the words of the renowned French philosopher of Bulgarian descent Tzvetan Todorov: “When cultures meet, they make love not war and the children who are born out of this love - they glow. If European culture exists, it is the culture of tolerance, of acceptance and plurality.” Amid increasing tension in Europe the messages this project conveys are ever more pressing. The eight books presented in this selection fall into the category of autofiction and the literature of fact. Moreover, the novel Kronhardt written by the German writer Ralph Dohrmann /930 pages/ is a present day embodiment of the classical Bildungsroman. Consequently, first and foremost we have to distinguish the artistic effort of our translators. They accepted the creative challenge to render into Bulgarian texts that are extremely difficult in terms of language and in some cases also of volume. Our team attempted to measure up to their professional level. They were presented on 20th May during our European literary salon in “Arena di Serdica” where they talked about their translations and read excerpts from the original sources. It is not by chance that we called this solemn presentation “Reading in European Language” with which we wanted to emphasize that the linguistic barriers can be overcome through the common language of the values connecting us all /video on the website of Paradox/. The project was also presented in Berlin, Istanbul, Paris and Iasi. The Romanian writer Octavian Soviany visited us and was presented in Plovdiv /”Plovdiv Reads”/ as well as in Sofia /together with “Sofia Poetics”/. The video materials we prepared are the most presentable part of our advertising strategy. They comprise 10 animated literary trailers and 9 interviews. Over 20 people including professional animators, directors, actors and journalists contributed to their realization. Such video advertising has been carried out for the first time in Bulgaria. The audio recordings of two of the books in question were produced not only for commercial purposes but also to be given without compensation to the Union of the Blind in Bulgaria.