TIDE 3 is the continuity and “the next step” of the previous two actions supported by the European Commission’s Preparatory Action. TIDE provides an adapted framework to facilitate quasi-simultaneous releases of European films on multiple platforms in different EU territories, using common marketing and technical materials.As of today, the results have been significant with 23 releases for TIDE 1 (a combination of 4 films in 12 different countries), and TIDE 2’s first releases are scheduled for October 2014.TIDE 3 project has three main objectives:1. In countries where it is possible, go on experimenting Day-and-Date releases (theatrical & VoD) or, alternatively, run simultaneous or quasi-simultaneous releases with Festival and global VoD platforms2. Support each release with specific promotion and marketing actions adapted to the audience targeted both at local and transversal levels3. Continue the work of collecting data and organizing the data sharing systems with stakeholders in the European film industryThe experimentation of such innovative distribution models represents a unique opportunity for the European film industry to capitalize on the changes brought by the digital shift. TIDE 3 will strengthen the experimentation with the release of four films managed by various actors of the European industry (sales agents, a festival booker, a marketing agency and a VoD aggregator) to set up valuable and efficient experimentations using transversal marketing methods across platforms and countries. This carefully defined collaborative approach and the involved members’ expertise ensures continuous monitoring of the action and data collection.The TIDE Experiment is a sustainable collaborative, concrete, and transparent answer for European Right holders to 1/ benefit from the new digital forms of distribution; 2/ experiment and develop sustainable new business models; and, finally, 3/ support competitiveness of the European film industry.