The Pixel Lab was a ground-breaking cross-sector industry course centred in developing, producing, financing and distributing cross-platform and innovative media stories – stories that can span film, TV, online, mobile, virtual reality and gaming to engage today’s audiences.The Pixel Lab encompassed a six-day residential workshop for 32 European and international media professionals from 28 June to 3 July 2015 in Inverness Scotland, followed by a four-day workshop in tandem with Power to the Pixel: The Cross-Media Forum in London 12 to 15 October 2015 with three month’s distance mentoring in between the two workshops for the 16 producers attending with a project. 16 producers attended with a project, 16 media professionals attended without. Participants represented a broad cross-section of skills and knowledge, from award-winning producers to writers, directors, through to commissioners, interactive experts, content & community builders, project managers and developers, and fund executives. The scope of experience was also reflected in the nature of projects that producers brought with them to the workshop, including fiction, non-fiction and animation stories that extended across multiple platforms. We facilitated the generation of new ideas and innovative projects by creating a balanced yet intensive programme that included engaging plenary sessions, screenings of the latest international cross-media projects, in depth case studies, collaborative group work, enabling active discussions and growth, participant pitches and presentations and focused one-to-one participant/expert meetings designed to guide specific needs. Producer participants were also paired with non-producers, resulting in some dynamic and genuine exchanges of ideas and partnerships. Some of these partnerships resulted in business collaborations and co-productions following the workshop.There were also extensive networking opportunities over the course of the residential workshop, resulting in many positive dialogues and paving the way for new partnerships. These included opening certain plenary sessions to invited regional industry guests as well as a day of networking opportunities on the final day of the residency, with invitations extended to leading figures from the Scottish media industries, including producers, commissioners and financiers.