Through customized marketing actions, this project intends to enhance farmhouse accommodations and the surrounding territory, in order to promote a sustainable tourism that is compatible with the rhythm of places, whose nature contrasts with bite and run tourism. Therefore rural tourism operators must join their efforts so that, on the Internet, they can promote together the natural and cultural resources of the rural area, elements of proven value for sustainable tourism. Later on, a wide historical-cultural heritage will be catalogued together with cultural, folklore and wine-and-food events; guided tours in both territories will be proposed. In particular, all farmhouse accommodations to be found in the project partner municipalities are going to be connected under a single denominator; travelling in the realm of the senses: smell (officinal herbs), taste (typical Slovenian dishes and products from Friuli - S. Daniele ham, grappa, wine, olive oil, cheese); hearing (concerts), touch (school initiatives - learning about animals, animal-assisted therapy) and sight (nature and environment). The project is publicized through multilingual brochures which illustrate the route and the related initiatives; news about the project can also be found on the main newspapers of Friuli Venezia Giulia and on the web site www.fascinodeisensi.com. This initiative aims at improving the quality of the services provided, defining and adopting common standards, undertaking an assessment of the activities carried out and implementing marketing policies.