The European Future and Emerging Technologies Conference and Exhibition 2011 (FET11), in an eighteen month work plan, has as strategic objective to coordinate the efficient and effective organisation and related communications of the European Future and Emerging Technologies Conference and Exhibition 2011, promoting the development of a FET community across diverse stakeholders. Through the methodical coordination of FET11, the CA seeks to: make a two-fold contribution to the systemic dissemination of FET activities, via a large-scale conference, and the communication and promotional activities required for the build-up of the event; reinforce the relationships between current contributors to FET; and extend the visibility and reach of FET beyond the existing community. Conferences are a key element for the spreading of scientific work and the regularity of large-scale events of this nature can be a promotional tribune and a sign of dynamism for a field able to communicate its work and attract talents and forces. Given the specific "non-mainstream" nature of FET research, the considerable success of the first FET Conference in Prague 2009 reveals an existing need and a growing public. FET11 will therefore deliver the advantages of a sustained promotional and dissemination activity structured around an efficiently organised conference at the service of the FET research community.