Social Media to Activate Youth and Communities is a training course based on non-formal and on the principles of hands-on learning and transfer of skills, however according to non-formal technics . Nowadays, it is vital for young people and civil society youth organizations to grasp the work of social media, not only because they are tools of free promotion of one’s activities and projects, but also because they are now the most powerful tools that activate communities behind a cause.The course will present to the participants the basics of communication, public speaking, influence, persuasion and rhetoric and how this applies to social media and how messages and values are transmitted to the public and audience. The TC will consider the sociology and psychology of mass communication, as well as analyze the most recent existing movements that have made extensive use of social media, which have proved to be essential for their success.The most important part of the TC includes strong elements of practice and hands-on transfer of knowledge, in which everything that has been learned during the sessions can be put into practice through the development of a media strategy and its implementation under the support and the coaching of the international trainers. In fact, the training course is aimed at youth workers, young activists, members of youth organizations who may face difficulties in promoting their work and values among the general public and audience and to who wants to gain more knowledge of the issues considered.The project, which will take place in Sicily in Nicolosi, a small town at the foot of Etna volcano, will have great impact on the ability of the participants to reflect on the new dynamics that characterize the "social media" in Europe and, through the use of non-formal learning methods, will provide them with the skills and tools to approach it with confidence and creativity, so that it could fall into multiple personal opportunities. For this reasons, the TC will have a deep impact on the participants and will give a great contribution to:- Develop bases on communication, public communication, influence, persuasion and rhetoric and how this applies to social media and how messages and values are transmitted to the general public and audience;- Develop the skills and abilities of youth workers to support the active participation of young people in the context of the local communities, through the use of instruments and methods of social media.- Examine the possibilities for use of social media for youth activism;- Reflect on the non-formal education, of its methods and the applicability of them within social networks;- Develop creative and attractive ways to leverage social media for youth activism, with particular attention to civil engagement;- Identify opportunities for engagement of local communities and design and develop action plans for the use of social media in the local contexts of reference.The training course, through activities based on the methods of non-formal learning, will directly involve 32 youth workers from 16 countries (Albania, Austria, Bosnia and Herzegovina, Bulgaria, Croatia, Estonia, Greece, Kosovo, Lithuania, Italy, Macedonia, Montenegro, Poland, Serbia, Spain and Turkey) and will last nine days, from 5th to 13th October 2016 (including travel days).