The general aim of SIforAGE project will be to strengthen the cooperation mechanisms and tools among the stakeholders working along the value chain of active and healthy ageing, with the aim of improving the performance of the European Union competitiveness and growth, through research and innovative products for more and better lives.The objective is change minds and attitudes for a new vision of ageing. This new way of understanding ageing has been embraced under the concept of “active and healthy ageing” (AHA), as an inclusive term to framework the transformation of ageing vision.The specific objectives addressed in the project will be:1. To develop the supporting tools and mechanisms for the Social Innovation Incubator on AHA2. To engage and empower society and civil society organisations in research on AHA.3. To introduce evidence-based policymaking, through training activities with policymakers, to address future shaping of ageing research programmes and funding schemes4. To raise awareness among the scientific community on the importance of social responsibility and ethics in ageing research, and offer practical guidance on how to address them.5. To analyse and improve the existing mechanisms for accessing the market of innovative products and solutions for older people6. To actively involve the wide range of stakeholders of the value chain and spread knowledge generated along the project durationThe consortium involved in the project is compounded of 20 different partners at EU and International level, representing a remarkable well-balanced consortium with complementary backgrounds and expertise and representing different stakeholders along the value chain of ageing research, from universities, civil society organisations, final users groups, think tanks, public administrations, technology research centers and companies.