The shops in the archipelago have, as a result of a declining customer base in combinationwith changes in buying behaviour, suffered from reduced incomes. At the same time onehad awareness about the significant potential for the shops and that the archipelago isvisited each year by many people combined with a large number of high season residents.The Skärgårdssmak butik project was based on the arrangement of seminars led by aproject manager with the ability to inspire. The aim of the seminars was to establishdevelopment projects common to the three archipelagos.The goal of the project was to develop a concept comprising a high level of service andenvironmental consciousness. In concrete terms, the project would increase employmentand turnover in the archipelago shops by 10 % per year, as well as creating permanentemployment. The project should also contribute to an improved environment as well asan increased turnover for the archipelago services and products. Achievements: Please refer to the 'Description' field, which also includes the achievements of this project.