The SeaMedia project is a collaboration of educational institutions, providing media training with broadcasters, and cultural entertainment venues, operating in the 2 Seas area. It aims to develop an innovative Internet Television (IPTV) Service as an outlet for the dissemination of audio-visual content, with a focus on the youth population. Young people will be at the core of the project and will be encouraged by professional broadcasters and academics to create content for the programming of the online service. These programmes will be suitable for both the internet and traditional televisions.The creation of this cross-border media service by the young, for the young will directly contribute to developing attractive audio-visual content for web-based TV services, aiming at a target audience of 16-30 year olds, ensuring the development of industry-relevant production and media skills, in a cross-border environment. This will enhance the career opportunities of the participants and develop an attractive, bespoke IPTV platform which will host the content created within the project. Expected Results: What are the key results of the project?At this early stage of the project, the wider results which the project hopes to achieve can be defined only in terms of the high-level project aims:- Multimedia content in both documentary and entertainment form is produced and self disseminated.- Enhanced specialist media skills and cultural understanding among a target group (16-30 year olds - the digital native generation) achieved from training delivered and 'on the job' work opportunities made available to them- Scope of academic courses widened through exchanges and sharing of resources- A viable long term technical platform and cross-border distribution service (SeaMedia.tv) created which will make this media content accessible to the regional population over the long termAre all partners and territories benefitting from the results?The primary target group of the SeaMedia project is young people throughout the Two Seas area, aged 16-30. This group will be reached both by them being key players in the development of content and by benefiting from the training / career enhancement opportunities offered by the project as well as by them constituting the target audience of the SeaMedia.tv service, enjoying access to the information / entertainment content, with its particular focus on cross border identity, cultural and heritage activities within the Two Seas region.Final beneficiaries as a whole include: citizens of the entire Two Seas region, who will have access to the SeaMedia service; employers of skilled/experienced media personnel; contributors to the service including musicians, entertainers, event organisers, etc. who will enjoy access to an increased range of outlets for skills/talent;organisations who will be able to disseminate details of their activities across national and geographic borders in the Two Seas region and beyond; colleges, institutions, media and content producers who contribute material to the SeaMedia service and who benefit from itsc profile to reach a wider cross border audience than otherwise possible and finally local and regional governments as they will be able to see content by an important age group in society and get information about how these people feel about their lives , situations and issues.What are the effects / outcomes for the territories involved?The project should lead to enhanced appreciation of regional identity, heritage and cultural activities within a wide section of the Two Seas population, thus sponsoring social cohesion and citizenship through the production and self-dissemination of multi media content - documentary and entertainment.The project has a key role to play in developing enhanced specialist media skills and cultural understanding among a target group (16-30 year olds - the digital native generation) who will benefit from training and 'on the job' work opportunities to enhance both their life skills and their employability creating potential for economic growth opportunities in the 2 Seas region.With the creation of a viable long term technical platform and cross-border distribution service (SeaMedia.tv) media content will be accessible to the regional population over the long term.