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Scope100
Date du début: 1 août 2015,
Date de fin: 31 juil. 2016
PROJET
TERMINÉ
Scope100 is meant to rethink the acquisition and the release process for independent European films by European distributors. It stems from an original idea of Jakub DUSZYNSKI (Gutek Film, Poland) developed with Festival Scope (Alessandro Raja and Mathilde Henrot) together with distributors AEROFILMS in Czech Republic, STADTKINO in Austria and CINEFIL in Hungary. 2015 sees the 2nd edition of the initiative (named Scope50 in 2014) with distributors ARTHAUS in Norway and IMAGINE in Belgium enlarging the team. 25 films (which have already enjoyed their international launch by the sales agent some months ago and are still not picked by for distribution) are pre-selected by Festival Scope. From this list, each distributor picks 10 films to submit to each country’s Scope100 audience (a group of 100 people from the public that represents and expands the distributor's regular audience), who watch the films and vote for the best one. The distributor releases the winning film together with active participation of the Scope100. The Scope100 Audience are active communities: gathering in cinemas and at festivals, voting online (on the posters, the trailers), acting as film ambassadors (in articles in the press and social events), acting as film critics in the distributors’networks. This new initiative offers a unique experience to increase the community of European viewers (mainly among the young audience- in the 1st edition of the project, 65% to 80% of the audience was below 35 yo). It engages the audience before films are acquired and released, generating word of mouth and tightening the link with the audience in an innovative and active way.
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