The Complex of Vocational Schools in Katowice is planning to carry out a project entitled ‘Art & Advertising’, aimed at the third grade students of The Secondary Technical School No13 specialising in the organization of advertising. The main objective of the project is to enhance the students’ technical qualifications in the field of advertising. The 18 participants of the project will be chosen from the students of The Secondary Technical School training in the organization of advertising. They will have a 4 week-vocational training in the town of Rimini in Italy. The training centre of SISTEMA TURISMO will be the partner of the project. The centre deals with the promotion, organisation and management of vocational apprenticeships, as well as with educational programmes aimed at students, teachers, junior workers and European organisations. Having long experience in the field of organising programmes of vocational training, it is capable of preparing an offer of the places for apprenticeship suitable for the needs of the student training in a particular occupation. The accomplishment of the aforementioned objectives will result in improving teaching standards in our school. Taking part in the programme of Erasmus Plus will be an opportunity for the school to enhance the image of our graduates among potential employers, increase their competitiveness in the job market, and increase the attractiveness of the school among students. The programme of the vocational training is compatible with the core curriculum assuming quick adaptation to the rapidly changing job market, and meets the needs of the student. The students will learn how to carry out national advertising, and within its frame – regional advertising. Another objective is to develop students’ creativeness by their working on the project tasks. The opportunity of direct contact with works of art at the highest global level will have a positive effect on the aesthetic level of the projects created by students. The participants of the project will acquire a variety of competencies, during the apprenticeship as well as before the training and after its completion, while disseminating the results of the project. The activities prior the apprenticeship will include a series of training covering three areas: cultural, linguistic, and pedagogical-psychological. Within the cultural preparation the students will learn the elements of Italian art and culture as well as regional customs. Moreover there will be also held two competitions: a competition for designing a logo of Art & Advertising, and a competition for a pictogram of an Italian architectural monument. The linguistic preparation covers learning English vocational language -10 hours, and learning basics of Italian language-20 hours. The school educationalist will conduct workshops on how to resolve conflicts and deal with stress, and the attitude of tolerance towards other cultures. During the vocational training the students will gain knowledge of modern technology and materials employed in advertising and the organization of a ‘full service’advertising agency . While carrying out projects promoting the province of Rimini and creating mural, the students will learn how to run an advertising campaign of cultural values of a region. Additionally they will be able to develop their social skills and the ability to work within an international team, which necessitates the use of a foreign language. Upon arrival, the students will share their experience and knowledge of new technologies and materials. In order to disseminate the results of the project, the participants will design and produce a mural concerning regional values in a public institution, and this event will be celebrated at the vernissage. In the community centre there will be arranged an exhibition of designs of the logo promoting the province of Rimini, as well as designs of storyboards inspired by the work of Hugo Pratt. The addressees of these events will be the students of our school, teachers, students of junior high schools, local community and representatives of local authorities. The results of the project will be presented on the school website. The participants of the project will receive certificates of Europass Mobility and Language Passport, which being recognized in many countries, testify to the acquired knowledge, skills and experience. This will increase the competitiveness of our students in the job market, both local and international. While collaborating with the foreign institution, the school will be responsible for the logistics and organisation of the project of the student mobility. Our coordinators together with the Italian partner will establish the programme and time of the apprenticeship. The coordinators will arrange the journey and the conditions of accommodation. They will monitor the course of the apprenticeship. Our coordinators together with the Italian partner will prepare the final evaluation.