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PRODEST Promoting Youth Entrepreneurship with Digital Storytelling
Date du début: 1 sept. 2016, Date de fin: 31 déc. 2018 PROJET  TERMINÉ 

Entrepreneurship is recognized as a powerful driver of economic growth and job creation: it creates new companies and jobs, opens up new markets, and nurtures new skills and capabilities. One of the main recommendations (Action Pillars) by the EU Commission Entrepreneurship 2020 Action Plan (2012) is to promote entrepreneurial education and training, however, the uptake and the effectiveness of entrepreneurship education in Europe are still far from being fully satisfactory. This is mainly due to lack of suitable materials and lack of skills in trainers.Storytelling is a very effective methodology because it brings together the rational and the emotional, and elicits identification andemulation in the listener. The growth and ubiquitous diffusion of the web make now possible the digital storytelling enlargingfurther its diffusion and impact, also in the training and educational field.This project will develop sense of initiative and entrepreneurship (SIE) in youths with a number of tools:• a number of videos, in different formats, of young entrepreneurs telling how they started their business, what challenges they faceand what skills they need in their day-to-day activity. The videos will be placed on YouTube and be accessed directly by youths orused by youth educators and trainers in their activities with NEETS, apprentices, students in secondary education, VET or university.• A Guide addressed to youth educators on how to assess and develop SIE• A website addressed to youths for assessing and developing their SIE.In every country a group of NEETs aged 18-25, assisted by staff of partner organizations:• will be trained on how to develop SIE and shoot and edit videos, thanks also to a mobility abroad• will be trained as facilitators of workshops with groups of youths so to rise their SIE. The training will include a mobility abroad• will prepare the questions of the interviews to the young entrepreneurs• will shoot the videos• will edit the videos in different formats• will pilot the materials and methodology developed by the project in informal settings, as well as schools, VET courses, universities• will develop the content of the website for development of SIE.The project is submitted by a consortium of 5 organizations from FR, PL, SK, ES, UK specialized in youth work and/orentrepreneurship education and development.Thanks to the project valorization activities, over 14.000 members of target groups will be informed about the project, and 2.500youths and 100 youth educators and trainers will be involved on it at different levels.

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