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Personal Branding for my International Experience
Date du début: 1 août 2014, Date de fin: 31 janv. 2015 PROJET  TERMINÉ 

"Personal Branding for my International Experience" is an Youth Mobility Erasmus+ project aiming to help 36 young people from Romania, Spain, Latvia and Italy that have experienced a form of international mobility to discover, enhance and brand their previously gained experience in order to maximize their chances of finding employment. The project will take place in Cluj-Napoca between 1- 6 November 2014. The project idea starts from observing a high unemployment rates among youth in the EU member states. A 2012 EU Youth Report showed that long term unemployment rates in European Youth are ~ 30% for EU27, but it is higher in countries such as Romania (~33%), Spain (~32%), Latvia (~32%), or Italy (~48%). The same report states that one of the main difficulties encountered by youth in finding employment is the lack of adequate knowledge and skills required by employers. The results of the report were related with the findings of an empirical study conducted in 2013 in Romania on youth returning from international study mobility (Coșciug Anatolie. 2013. “The impact of International Student Mobility in Romania“ .Europolis–Journal of Political Science and Theory 7(1):93-109). In this study the author has found that Romanian students face difficulties in using the acquired knowledge during their mobility after returning home. Similar findings were reported by other scholars in various EU countries (e.g. OECD report from 2013 - How is international student mobility shaping up?). We are addressing this issue by establishing the following objectives of the project: 1. Guiding 36 participants aged 20-30 from Romania, Latvia, Italy and Spain in using the knowledge and skills acquired during their study mobility to maximize their chance of finding employment. 2. Developing the ability to identify, disseminate and use the skills acquired during their study mobility at a potential workplace in order to evolve and maximize their chance for promotions for the 36 the participants. 3. Encouraging 36 participants to multiply the idea of study mobility to other students from their home countries by showing the discovered effects it had on their personal and professional development. 4. Helping 36 participants to create a personal brand for them by self-identification with their study mobility experience. 5. Creating a brochure to promote study mobility and its impact on future careers by disseminating the experience gained by the student. For the above mentioned objectives to be achieved, we have created multiple activities that target our audience. - Multiple training sessions for the participants from 4 countries. - Soft skills development mentioned in the Learning outcomes section - Discussions and input from participants to develop the student mobility brochure. - Learning how to properly create a CV by using the mobility experience. All the activities included in this projects will be using non formal education methods such as Brain Storming, Open discussions, Energizers etc. The expected impact and results of the project is helping the participants to create a personal brand by using the experience gained through their study mobility. The impact of the project will be measured by creating a training session for young students who want to go into a mobility, a workshop for youth workers, and it will be disseminated on European and social media.

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