The purpose of the project is to contribute to a more integrated and well-functioning region by encouraging a positive increase in population in the outer areas of the region. The project wants to make it more attractive to live outside the main cities in the region and show some of the positive sides of living in less populated areas. The project is a cooperation with a number of municipalities in the region, by strengthening their cooperation and exchanging ideas and experiences the project hopes to achieve better marketing tools, better planning instruments and increased competence among the employees in the municipalities. The project will start a number of local projects to test some of their ideas and new marketing strategies.