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Optimizing Regional Marketing and networking for development of a corporate marketing and branding strategy for the entire Alpine Space (RegioMarket)
Date du début: 28 févr. 2006, Date de fin: 30 mars 2008 PROJET  TERMINÉ 

The project RegioMarket aims at developing and implementing a corporate sustainable branding and marketing strategy for the Alpine Space (AS) focussed on three core economic sectors, namely, food, services (tourism and gastronomy) and renewable energies. The strategy will consider existing experiences within AS in order to develop a best-practice approach. The latter will contribute to the promotion of top-quality products and services inside and outside the AS and to the establishment of a Unique Selling Proposition which will increase the competitiveness and promotion of SMEs and new business investments within the AS. Further key activities of the project are the implementation of networks and of a permanent Knowledge Management System (KMS) to support knowledge transfer, which will contain all relevant data and results emerging from the project. Thus RegioMarket will provide a clear guidance to public authorities / policy makers and other economical actors working on the fields of marketing and branding.



  • 51%   1 322 841,00
  • 2000 - 2006 Alpine Space
  • Projet sur KEEP platform
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