Optimizing Regional Marketing and networking for development of a corporate marketing and branding strategy for the entire Alpine Space
(RegioMarket)
Date du début: 28 févr. 2006,
Date de fin: 30 mars 2008
PROJET
TERMINÉ
The project RegioMarket aims at developing and implementing a corporate sustainable branding and marketing strategy for the Alpine Space (AS) focussed on three core economic sectors, namely, food, services (tourism and gastronomy) and renewable energies. The strategy will consider existing experiences within AS in order to develop a best-practice approach. The latter will contribute to the promotion of top-quality products and services inside and outside the AS and to the establishment of a Unique Selling Proposition which will increase the competitiveness and promotion of SMEs and new business investments within the AS. Further key activities of the project are the implementation of networks and of a permanent Knowledge Management System (KMS) to support knowledge transfer, which will contain all relevant data and results emerging from the project. Thus RegioMarket will provide a clear guidance to public authorities / policy makers and other economical actors working on the fields of marketing and branding.
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Coordinateur
- Griesbachstraße 1, 76185 Karlsruhe, Germany Karlsruhe (Germany)
17 Participants partenaires
- Jakobstraße 1, 72458 Albstadt, Germany Albstadt (Germany)
- 9020, Austria Klagenfurt (Austria)
- Naklo, 4202, Slovenia Naklo (Slovenia)
- Via Lavoratori-Vittime del Col du Mont, 11100 Aosta, Italy Aosta (Italy)
- Via della Stamperia, 8, 00187 Rome, Italy Roma (Italy)
- Piazza del Tiglio, 3, 33010 Resia Udine, Italy Prato di Resia (Italy)
- 9490 Vaduz, Liechtenstein Vaduz (Liechtenstein)
- Rue Jean Baldassini, 69007 Lyon, France Lyon Cedex 07 (France)
- Plantahofstrasse 205, 7302 Igis, Switzerland Landquart (Switzerland)
- Kidričeva cesta, Litija 1282, Slovenia Litija (Slovenia)
- Via Sant'Andrea, 5, 32100 Belluno, Italy Belluno (Italy)
- Via Trento, 2, 34132 Trieste, Italy Trieste (Italy)
- Località Grande Charriere, 66, 11020 Saint-Christophe Aosta, Italy SAINT-CHRISTOPHE (Italy)
- Via Torino, 110, 30172 Venice, Italy Venezia (Italy)
- Alpenstraße 47, 5020 Salzburg, Austria Salzburg (Austria)
- Bismarckstraße 2, 82256 Fürstenfeldbruck, Germany Fürstenfeldbruck (Germany)
- Franz-Pichler-Straße 30, 8160 Weiz, Austria Weiz (Austria)