The rising importance of tourism and its positive impacts on economic growth and local development have put tourist policies and their governance at the centre of strategies of many Mediterranean regions. The Mediterranean area received around 200 million tourists in 2005, forecasts are of 325 million by 2020. Despite these figures, the growth rate in the Mediterranean Basin is slower than the global one: difficulties to propose new alternatives and new attractions to face emerging tourist markets can explain this trend. NEWPER proposes to build a new model of local governance for planning policies and strategies to valorise secondary tourist destinations. Expected Results: • Enhanced knowledge of the public governance system in the tourism sector and efficiency of tourism advertising programmes in the areas involved • Development of a shared pilot model among local authorities to improve the competitiveness of tourism sector governance • Drafting and promotion of a guide on to How to improve the governance of public tourism policies to privilege secondary tourist destinations • Improvement of the attractiveness of secondary tourism destinations