ACA’s 2015 Work Programme (WP) is guided by the association’s 5 policy priorities, as defined at its Bergen General Assembly (2006), i.e.a) The strengthening and widening of the membership of ACA (internal cooperation).b) The continued promotion of intra-European (higher) education cooperation.c) The strengthening of the position of European higher education in an increasingly competitive global higher education landscape.d) Support for and expert advice on the furthering and implementation of the major European reform agendas.e) The production of expert tools, in the form of studies and publications, and of conferences and seminars leading to them, as an input into ongoing education reform processes.ACA’s 2015 WP is built to contribute to these wider priorities of the association, but equally tackles multiple topics of high relevance at the EU policy level, i.e.: - peer learning and the exchange of good practice between members, which are national-level actors in the field of international HE, and as a result contribute directly to the implementation of related EU policies and activities; - awareness raising of recent developments in EU programmes in the field of education and research (Erasmus+, Horizon 2020, Marie Sklodowska-Curie), as well as feedback provision based on the first-year experiences of stakeholders in implementing this new generation of EU programmes; - international rankings and their impact on universities, as well as the use of rankings amongst other quality indicators at university level; - development and assessment of internationalisation strategies at university and national level;- mapping researchers’ mobility (between the EU and China in particular); - master’s level admission and the recruitment of international students at master’s level; and the- promotion of Europe as an attractive study destination for non-European students.ACA’s 2015 activities can be divided in 2 types, in line with the dual role of the association – a membership organisation, as well as a European think tank in international HE. As a result, we differentiate between: membership-only activities (i.e. designed exclusively for ACA members) and activities with and towards the wider HE community (i.e. with ACA members, but also many other relevant stakeholders active at the European, national and university level).Membership-only activities:Act-1: 2 Structured Dialogues (on themes of relevance for ACA members, and meant to facilitate the exchange of practices and views between ACA membersAct-2: 2 General Assembly meetings (in June and December) to discuss the past and future activities of ACA and to update on recent developments in ACA member organisations and their countriesAct-3: 2 Administrative Council meetings (April and October) to prepare the General Assembly meetingsAct-4: 2 Task Groups (one on Joint Marketing and the other potentially on Alumni Relations) tackling specific issue of interest for a sub-group of ACA membersAct-5: Widening of ACA membershipActivities with and towards the wider HE community:Act-6-9: 4 European Policy SeminarsAct-10-11: 2 seminars in cooperation with ACA members OeAD and DZSAct-12: Annual Conference in cooperation with ACA members WBC and FKAAct-13-20: Projects – EduCoach, Mastermind, Enhancing the Attractiveness, OpenSurvey, IEMU, Internationalisation Audit in HU, EU-China Researcher Mobility, EP Framework ContractAct-21: ACA Newsletter – Education EuropeAct-22: ACA website