The project "Multiculturalism in Music" is designed to promote the culture of non-western nations in SE Europe, through presentation of their contribution to contemporary culture in general, and contemporary music in particular. Music is selected as a form of cultural expression that is both unhindered by language barriers and most readily recognised by large audiences of all contemporary art forms. The project consists of four elements: a) production of a "music exhibition", presenting traditional and contemporary music of non-western cultures; b) performances of famous musicians from non-western cultures (on festivals and concerts); c) public pannel discussions, discussing the influences of non-western cultures in European contemporary culture; and d) promotional and media campaign, presenting the issue of multiculturalism in the context of contemporary music and popular culture.This project is a pilot, implemented in the SE Europe region, with participation of organisations that stand behind three major pop music festivals: EXIT (Novi Sad, Serbia), IN-MUSIC (Zagreb, Croatia) and TAKSIRAT (Skopje, Macedonia). These three events, gathering around 250 000 visitors each year, have been initiated with a desire to encourage inter-cultural exchange through pop culture, and have grown to become large-scale, highly visible events that can carry a message of how important music of non-western and minority cultures is to contemporary music in particular, and our European culture in general. This pilot project is meant to grow into a project presenting non-western and minority cultures to European cultural audiences, aiming to spread to as many European countries and pop music festivals as possible.