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MSc Digital Communication Leadership
Date du début: 1 sept. 2015, Date de fin: 31 août 2020 PROJET  TERMINÉ 

REFERENCE: 564478-EPP-1-2015-1-AT-EPPKA1-JMD-MOB_DCLeadTITLE: Master in Digital Communication Leadership, DCLeadObjectiveThe core objective of the Master in Digital Communication Leadership (DCLead) is to train reflective future professionals so that they become critical and constructive experts in the field of digital communication which pursue academic-scientific integrity and are aware of ethical principles and social values.Course durationTwo years (120 ECTS credits).Brief descriptionThe consortium is composed of two communication departments and one engineering department from three universities located in three different countries of the European Union: Paris-Lodron University of Salzburg (PLUS, Austria), Vrije Universiteit Brussel (VUB, Belgium), and Aalborg University (AAU, Denmark). Teaching in the master programme is delivered following the Problem Based Learning (PBL) method; hence, students do not only learn theoretical concepts, but also the skills and competencies required for applying this knowledge. Therefore, during the seminars of programme, students define problems within an area of examination and work with these issues theoretically, methodologically and empirically.Content wise, the programme aims at delivering five core groups of competencies: Digital technologies and their developments; Policy and innovation; Business and management; Digital communication and culture(s) in Europe, and Ethics and social responsibility. PLUS hosts all of the participants in their first semester and provides the induction courses. In addition to acquiring the basics of all of these competencies, during their second and third semester students specialize in either Digital Communication, Policy and Innovation in Europe at VUB in Brussels, or in Digital Technology and Management at AAU in Copenhagen. In their fourth semester, students can choose to write their master thesis while being hosted and tutored by one of the partner universities of the consortium or in combination of an apprenticeship at one of the industry partners. This programme also promotes a European approach to research and teaching communication studies on a global scale which emphasizes social values.Career prospectsThanks to the collaborations with the non-academic partners of the consortium, students can engage with practical issues that are specific to their future fields of work. Also, they have opportunities to improve their learning performance, self-empowerment, sense of initiative and entrepreneurship, and their overall employability as scientific, strategic or policy analysts for private, governmental, or non-profit organizations in the field of media and digital communications.An international experienceDCLead students have the opportunity to take courses in English in three different countries. In addition, DCLead's consortium collaborates with five academic partners and several industry partners from all over the world so that students can work on their master's thesis in an international environment. These partners include communication or telecommunication departments located in five different countries outside of the European Economic area (Australia, Brazil, China, Ghana, and United States), one organization located in Brussels representing private television broadcasters, and three large media and communication companies.DiplomaThe programme awards the MSc in Digital Communication Leadership joint master degree to the students that obtain 120 ECTS credits after two years and after the successful completion of a master’s thesis.Website



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