The objective of Moving Docs is to engage urban and rural audiences across Europe through regular and simultaneous screenings of the best European and international documentary films. This will be achieved through the joint action of eight innovative and pioneering initiatives operating in Cyprus, Greece, Italy, Poland, Portugal, Scotland, Spain, Sweden, Norway, Denmark and Finland, in conjunction with the expertise and leadership of the European Documentary Network (EDN). The initiative is structured around ‘European Screening Days’, unique media moments which connect European audiences. These screening days consist of the simultaneous European screenings of documentaries, that have already premiered at important festivals or received significant awards. Taking place in multiple locations and platforms across Europe, they engage audiences through issues relevant to contemporary life, communicated through theme-led European campaigns. The action allows diverse audiences to experience a wealth of documentaries from different European countries. It attracts new sustainable audiences to a variety of platforms, as a catalyst for discussion, inspiration and meaningful impact, leading to positive change in personal lives and wider society. Special attention will be given to films that promote inter-cultural understanding, sustainable living and human rights. Moving Docs will create the marketing tools needed to reach a European audience of over 7 million: it will develop a common online and viral marketing strategy, secure the multi-territory licensing of rights and enable partners to share and compare experiences and ideas, take risks, and create innovative actions. Shared knowledge will also enhance the ability of the partnership to concentrate on unified digital market strategies, and to target a growing and changing audience on local, national and European levels.