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Móda v súvislostiach vizuálneho merchandisingu a f..
Móda v súvislostiach vizuálneho merchandisingu a fotografie
Date du début: 1 sept. 2014,
Date de fin: 31 août 2015
PROJET
TERMINÉ
The project named Fashion in the context of visual merchandising and photography covers activities realized between Stredná priemyselná škola from Svidník and its partner´s school Krakowskie Szkoly Artystyczne in Krakow. Both schools are art oriented. SPŠ in Svidník offers opportunities of the study of fashion, promotional, graphic and spatial design, as well as specialized study of modelling and clothes design and graphic of visual communications. Krakowskie Szkoly Artystyczne (KSA) in Krakow is the prestigious school not only in Poland but it provides higher level education in clothes design (Szkola Artystycznego Projektowania Ubioru), in art photography (Szkola Kreatywnej Fotografii), in visual merchandising (Szkola Vizual Merchandisingu), in interior design and architecture (Szkola Wnetrz i Przestrzeni), as well as in dramatic art (Szkola Aktorska). KSA is the partner school of the project. It will be responsible for professional preparation of the project participants and their professional growth. The project participants will be 20 students of SPŠ, Svidník who study fashion design, promotional graphic, graphic and spatial design, possibly graphic of visual communications. They will take part in the project in two rounds, each time in the number of 10 students and 1 supervising teacher from SPŠ Svidník. The first internship will focus on clothes design, realization of paper models and their subsequent relations with visual merchandising and photography. The second internship will consist of the students of promotional graphic mostly. It is directed on art photography and its further usage in visual merchandising as conceptual solution of marketable space or shopwindow. The aim of the project activities is professional preparation of our students and mastering and utilizing of achieved knowledge and skills at designing, model construction, their documentation, the work with camera in exterior and interior, graphic amendment of graphic product – catalogue, as well as visual solution of shopping space. At the same time, the project is the opportunity to get new inspirations, usage of new fashion trends in forming fashion and in realization of graphic visual through individual study fields, between which there are inner connections and associations. Fashion and photography will be the resources which can be creatively applied in the area of visual merchandising and thereby provide students with new opportunities to apply and widen their professional field of activity. Apart from that there is a dominant aspect of creativity in both internships, and in the case of the first one also the ecological aspect, since models will be made from untraditional waste material. Expecting result of the project activities will be ready outputs of models (10 pcs), art and model photographies, video presentations, catalogues, possibly other promotional materials, as well as photo documentation from the course of the internships and all its outputs, including solutions of shop space proposals. All the information will be published gradually in press and audiovisual media, on social network and on the school´s web page. The part of their subsequent presentation will also be fashion shows, competitions in clothes design, in art photography, as well as exhibitions in the school or in our town. Long-lasting contribution of the project can be found in achieved experiences and skills which will be used in further professional growth of our students. We suppose that even after graduating from our school, the students will have bigger opportunity to assert themselves at work market in art agencies, clothes companies, but also at university study of art orientation. Last but not least the project is the asset in intercultural and language relations, as well. The young have opportunity to get to know different culture, nation and their traditions, history, to learn about cultural and historical landmarks and experience authentic atmosphere of Krakow. It is the opportunity to meet new people from Poland and foreign students and therefore gain language skills and verify them in real communication.
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