MIA is the first market platform converging Film and TV sectors, its actions aim to improve products circulation and export, foster international cooperation on both film and tv projects and to booster networking and exchanges between the entertainment industries. MIA features all the main functions and activities of a standard Film Trade Fair, condensed in a format concentrated in space and time: market screenings (theatres, videolibrary, online streaming); meetings with perspective clients, negotiations and deals, co-production meetings on selected projects, industry debates. All of this during five days, at the same location in the centre of Rome. Mia’s main objective is to consolidate and strengthen its position of a sound European Entertainment Industry event in the second part of the year, right after Toronto and MIP, to offer an effective option for the majority of European professionals and for those international players who are specialized in acquiring and/or co-producing local European A/V works.