MED-ROUTE focuses on the potential of tourism in terms of economic development. Through the use of information and communication technologies, the project intends to reinforce an integrated approach for preservation and promotion of cultural, natural and other resources, with the overall objectives of diversifying the tourism product, increasing the quality of tourism product and minimising tourism seasonality. Expected Results: • Raised stakeholders awareness thanks to the projects dissemination activities and their active involvement in critical project phases (e.g. consultations during the formulation of strategic and operational plans, etc.) • Raised public awareness based on promotion activities and the publication of a Green Paper on thematic tourism in the Mediterranean Basin • Improved accessibility to and visibility of the tourism product of the participating regions • Higher number of thematic tourism forms promoted by national, regional and local stakeholders