Marketing w praktyce
Date du début: 31 déc. 2014,
Date de fin: 30 déc. 2015
PROJET
TERMINÉ
The participants of the project "Marketing in practice" were two 18-person groups of students from the second and third classes (each with 2 teachers) of ZSEG in Cieszyn, getting their education in such specialties: advertising technician, trade technician and economics technician. In the first group, there were 12 participants of advertising technicians and 6 participants of trade technicians. The second group consisted of 7 economist technicians, 3 trade technicians and 8 advertising technicians. According to the project, the students who are taking part in internship gained and extended their working skills. During the internship, the emphasis was laid on the foreign language learning. At some point in work, the students used mainly English which let them overcome the language barrier. While their stay in Italy, the students also used the Italian language. The basic knowledge of culture and language, let the students communicate during their stay in Rimini.
The main aims of the project:
- planning and taking marketing actions in business activity;
- organizing goods to trade;
- trade and marketing dealing;
- organizing and projecting the advertising means and advertising campaign;
- analyzing actions conducted by active advertising, trade and economic enterprises;
- contrasting personal and professional skills in an international context;
- motivating to the language learning: both English and Italian, and developing business language skills;
- improvement of the cooperation between institutions and organizations offering education opportunities;
- development of self-reliance and responsibility for given tasks;
- rising self-esteem and dealing with stress;
- developing the skills of cooperation and self-reliance;
- meeting Italian culture and traditions.
The internship allowed to develop students' social competence - they learnt to cooperate in a group and make their own decisions. While their stay abroad, the students were observing everyday life of Rimini residents and their customs. In their free time, the students took part in many cultural events (the Days of Rimini, buskers' performances) and they had the chance to visit a local Radio station and TV station, exhibitions in museum. The added value of the project was the development of the language skills (especially professional). The students during their presentations could easily give public speeches which will pay off in their future careers. They got their Europass-Mobility - the certificates after finishing internship which can be an asset in their professional career, especially in our region, where the unemployment rate is the highest amongst the youth. The realization of the project is also a great advertisement among our students and potential students. The students presented gained skills, competences and experiences during the Italian Days in our school for the head-teacher, teachers, their mates and local community.
Before the students' departure to Italy, they participated in pedagogical, culture and language preparations where they had 30 h classes of the Italian language and 10h classes of the business English. Moreover, they participated in meetings with a historian, geographer and pedagogue. We cooperated with interceding organization: Sistema Turismo which organized our stay in Italy and Andrea Pari Communication organization which held internship for our students. During our last day in Italy, the students had to present the effects of learning which were founded in the ECVET curriculum agreement. The students' results were testified to an individual list of the interns' results. After coming back to Poland, the students' skills included in the ECVET assumptions were verified by the vocational training coordinator and the work placement keeper.
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