Media content is being distributed more and more via electronic networks, and parents as well as their kids receive and access this content with electronic end devices. Where retail boxes traditionally came with visual age labels, the digitalisation of age labels is stuck in a very early stage of development. There is no extensive use of digital age labels yet, especially on the open internet. One of the main reasons for this is the high fragmentation of classification systems and labelling approaches among European Member States.A solution that fosters an extended use of machine-readable classification data and age labels by content providers, filter software solution providers and users is a common information exchange reference model that enables cross-border machine-readable electronic labels, thus making existing label approaches and classification schemes technically interoperable. This results in an optimised usage of current classification knowledge and existing classification data, brings cost synergies for content providers and filter software solution providers and enables new innovative services in the field of classification data providing.Before this background, the pilot focuses on the development of a common information exchange reference model, its implementation in different business cases and classification contexts, its use in different demo applications that add value to the consumer experience as well as potential forms of use in new and innovative products and services based on interoperable classification data that will be developed and demoed during two hackathons.The project consortium spreads across five different member states and systems and includes classification bodies, safer internet nodes, self-regulatory bodies and filter software providers.