The "MIND - Marketing, Internationalization & Development" project aims to: • carry out a process of transnational cooperation to analyse, design, test, validate and disseminate a European framework for the qualification of the Vocational profile of International Marketing Manager to: a) support SMEs to define internationalisation processes to define strategies to choose the foreign country/market, the entry methods and correct positioning with respect to the competition, the most suitable communication strategies, particularly as regards agro-food products; b) analyse internal and external resources to identify market opportunities and relative strategies to adopt; c) determine the international marketing strategies based on an analysis of competition and market segmentation d) guide SMEs to define export plans, on the basis of competitive strategies and marketing. • reduce the mismatch between the demand for skills of production systems and the provision of training offered by VET actors • facilitate access to a plurality of online OER, even after project end, for at least 3 years, to allow people to acquire/consolidate the organizational/managerial, commercial, relational and marketing skills, functional for strategic planning of international SME projection. These objectives will be fulfilled by: 1) ANALYSIS OF TRAINING NEEDS, defining the vocational profile of the International Marketing Manager, divided into skills, denominated and described in the knowledge and skills/abilities, indicating the EQF level, the expected results and indicators of possession and use. Through the organization of the Focus Groups, the profile will be shared with: a) representatives of a group of agro-food SMEs, to ascertain whether the knowledge and abilities/skills described are really considered necessary, in order to define even the minimum standards of possession/exercise b) a group of people representing the target group (long-term first time job seekers/unemployed, with degrees in economic subjects), to identify the average level of knowledge and exercise of skills/abilities of planning and management skills in international marketing for SMEs, on which to base the contents of the OER. 2) CREATION OF OPEN EDUCATIONAL RESOURCES, that constitute the “MARK.UP-MARKETING UPSKILLING” multimedia product, to develop/reinforce project beneficiaries’: a) knowledge of: • Success Factors and factors that influence foreign markets • Segmentation Strategies of international markets • Positioning strategies • SWOT Analysis • Competitor analysis • Strategies to enter and work in foreign countries • International Marketing Mix Strategies • Drafting an Export Plan b) ability of: • analysis, • strategic thinking, • negotiation, • programming, • organisation, • decision making, • results orientation, • initiative, • propensity to new things, • forward thinking, • managing uncertainty and difficulties 3) THE CREATION OF THE "MAR.CO - MARKETING COMPETENCIES” LEARNING ENVIRONMENT, a Knowledge Hub featuring educational materials and operational tools, able to help people acquire the skills and competences of the reference vocational profile. 4) TESTING OF OER, TEACHING MATERIALS AND INTERNATIONALISATION SUPPORT TOOLS by a group of beneficiaries to develop the skills of the target vocational profile, in order to: - make early corrective measures to learning contents and/or methods of use, in a logic of fine tuning for subsequent dissemination to the general public; - acquire the knowledge and skills needed to conduct a check-up on SMEs businesses interested in international business development 5) CONDUCTING A COMPANY CHECK UP to understand the ways and means to be used to guide SMEs in the strategic routes of entry, development and permanence in international circuits in relation to: - analysis of internal resources (human, financial, technical) and competition - support in innovation - selection of foreign markets with the highest potential - definition of export plans - definition of International marketing mix strategies 6) CONSTRUCTING "MIND STORY" A DIGITAL BOOK, to narrate the actions carried out, the results achieved, the personal and professional experiences of beneficiaries, the information collected with the business analysis, including (video) interviews with testimonials expression of the partnership reference territories