The projects main objective is to promote and reinforce local cultural events, directly linked to local production, by building on synergies between existing local festivals and implementing a set of actions to form and sustain a network of festival organizers and to further promote local/traditional products. To serve its purpose the project launches a road show travelling in the local festivals of the region in order to carry out a set of joint activities including a contest on local festivals and products. The project records local/traditional products, maps local festivals and assesses the potential growth of such events. The project is expected to have a vast impact in the cross border collaboration by: reinforcing cultural and economic relations, promoting local products and further developing touristic activities and touristic flow. As for the visitors and the interested parties, a website, including an interactive web-GIS tool to allow easy navigation into information related to the targeted events and products will be at their disposal. Expected Results: The expected results of the project are: 1. Enhancing and expanding the cultural dimension of the local fairs/festivals and their cross-border influence and impact. The project will identify and link these different elements associated with local production and jointly promote them through the projects activities. 2. Promoting cross-regional tourism through visits and participation in 8 local fairs/festivals. LOFT is expected to enhance the economic and cultural value of the experiences of a rapidly increasing number of cross-border travelers. In addition, the project will raise the awareness about local production and traditions and consequently increase the cross-border economic activity, create new jobs and support fair competition.