‘Massive Open Online Courses’ (MOOCs) caused a major impact on HEIs worldwide. Business models, target groups, quality standards, certification, sustainability, teaching, delivery & learning methods are all affected. Europe is yet to respond to these emerging trends. Initiatives in the EU exist, but remain isolated, both geographically and per sector. They lack impact on the HEI area as a whole, and do not include the business community to a sufficient extent. A joint European-wide Knowledge Alliance carries huge potential to address these gaps and major challenges. The BizMOOC project aims to strengthen innovation capacity in all parts of Europe through the creation of common standards and frameworks that promote MOOCs for workplace teaching & training, the acquisition of labour market-relevant skills and entrepreneurial activity. It joins experts from 14 HEIs, businesses and networks/NGOs from 11 countries to achieve this goal by the following key activities & results:- Collect and analyse the needs, gaps, good practices and reasons for non-participation of European HEIs, businesses/entrepreneurs and society (especially labour force, jobseekers and non-traditional learners),- Elaborate 3 guidelines, 11 discussion papers, concrete recommendations (for HEIs, businesses, society and policy-makers), good practice collections and provide them in an open access, interactive ‘MOOC BOOK’,- Pilot test the guidelines through 3 types of MOOCs (with 4.000 learners/75 HEIs & businesses) which teach LLL key competences relevant for the labour market,- Create a MOOC network (min. 4.000 actors).Through BizMOOC, we establish a platform with which to successfully plan and implement MOOCs for business use. We enable the target groups to boost their activities and exploit the full potential of MOOCs. This will foster the modernization of education, key competence acquisition, cross-sector knowledge exchange and strengthening of HEI-business cooperation in Europe.