Nowadays more and more hairdressers are faced with a particularly difficult situation . They see themselves unable to keep a client 's offering simply a well executed haircut or a beautiful bowl . It is a common assumption that all of the industry is experiencing , like everyone else, a period of fierce competition requires professional hairdressers inventing new ways of attracting and maintaining their clientele . The Association of Hairdressers Grevena fully understands the obstacles and problems of the profession . Attempts So with this mobility plan to protect its members from following the beaten path now chosen as one way towards the economic crisis and the highly competitive market. Objectives of the program are: • Contact participants with new services combining high quality , innovation , technology and care • Training in new methods of quality care products with unique characteristics that make them particularly attractive • Introducing alternative salon services distinguished by originality and leadership • Exchange of views and develop channels of communication between trainees and institutions of the host country to years of experience on service systems • Comparative analysis of the strengths and weaknesses of the business participants in relation to hairdressing businesses Host • Transmission of acquired skills of participants by staff working in salons representing • Understand the value of a customer-oriented atmosphere within the salon • Blow the logic that we must first give in order to receive The Association of Hairdressers Grevena fully understands the obstacles and problems of the profession . Attempts So with this mobility plan to protect its members from following the beaten path now chosen as one way towards the economic crisis and the highly competitive market. Specifically professionals place need to escape logic as : • Increased personalization hairdressing business towards the creation of small " neighborhood " barbershop where services are offered by hair care often only one or two people. • Outbreak of a merciless price war between local barbershop . • Large reduction in price for the services at the expense of quality of service . • Lack of reliable , qualified staff • Use and promote products without special identity • Underrated importance of customer comfort in the salon • Lack of communication with the client to fully understand the needs of • Select stagnation in women's entrepreneurship Results of the project : • Exposure to creating versatile company with bold business goals and able to offer a variety of high quality services • Increasing competitiveness , progress and sustainability of businesses in the region • Focus on good psychology and client comfort in the salon • Manning barbershop with a skilled, trained staff • Developing openness and communication and offer personalized advice to each client • Stimulation of female entrepreneurship • Provide high quality services that would rebalance the relationship «value for money» • Prevalence of philosophy of long-term prosperity versus temporary and short-sighted profit