Three strategic partners – [FAD (London, UK); Asociación Cultural Roda (Bilbao, Spain); Associazione Moda e Modi (Milan, Italy)] - will collaborate to create INTOFashion, a unique ICT platform which supports European young people who are considering progression to a career in fashion and design. The web tool, incorporating social media, will be both factual and pedagogical, providing sector-specific careers guidance information and employability tools. The project draws on strengths in each of these fashion driving regions (UK, Spain, Italy), identifying and consolidating best practice nationally, and will subsequently be disseminated Europe-wide through partnerships with groups in Sweden, Denmark, Croatia and Poland. The platform has four objectives, each achieved through youth workers and young people from the three different partners working together. - 1. Informative: research into the educational and training routes to progress in the fashion and design industry in each of the partner countries so as to de-mystify, inform and clarify these routes to young people and their educators and advisors, breaking down barriers to European mobility and facilitating study in partner European countries. - 2. Skills development: identify, demonstrate and transmit the technical and professional skills needed to progress in the fashion and design industry - 3. Employability: research and promote the diversity of different roles available in the fashion and design industry specifically focused on multinational companies which are established in each of the European countries we are targeting (eg. Zara (Spain), River Island (UK) and Diesel (Italy) encouraging trans-European employment, opening up opportunities for employment - 4. Aspirational – create and promote case studies of young people from our partners who have progressed into those industries in the past five years: their routes to success and their advice to their peers. INTOFashion responds to the EU Europe 2020 Strategy objective of smart, sustainable and inclusive growth, as well as EU Youth Policy priorities to provide more efficient career guidance approaches and improve the transition between education, training and the workplace. The project is rooted in the principle that “the cultural and creative sectors are a significant driver of growth and jobs in Europe...contributing significantly to social cohesion and well-being. Cultural and creative industries employ millions of people across the EU, contribute a substantial share to EU GDP and grow faster than the rest of the economy.” (Public Policy Exchange).