Marketing in the Real Estate Industry This mobility measure is directed at German apprentices in Berlin receiving dual vocational education and training as a qualified real estate management assistant. Twenty-five participants will attend a seminar called "Marketing in the Real Estate Industry" at the European College of Business and Management in London. The students will stay with their host families in London. During the first half of their three-week visit, all apprentices receive lessons focussing on the housing market of Great Britain in order to carry out their projects as well as to gain a wider understanding of marketing. Teachers also refer to the latest developments of Britain’s, particularly London’s, housing market. Participants form groups of two or three to work on a certain topic, which they have chosen before. During that time students work independently most of the time, the college offers assistance if necessary, e.g. providing literature, computer workstation and teachers’support. To fulfill the project’s requirements, students need to carry out interviews in companies, for example. At the end they will get a mark for their project which consists of a Powerpoint presentation and a ten-page homework. The homework assignment is to be handed in after their visit. Furhermore, they write a three-hour exam in the last week. The seminar is activity-oriented which will primarily focus on key competences such as the ability to work in a team, independent learning as well as verbal and non-verbal communications skills. Students mainly acquire proficiency in the English language and in dealing with foreign cultures. Besides, spending time abroad and the achievement of the certificate enhance their labor market position. After successfully completing the project, participants will receive the following certificates: - Certificate of the European College of Business and Management - Kaufmann International of the German-British Chamber of Commerce - Europass Mobility