Media are evolving in constant interactive forms. The university should also innovate to match this context. Four main lines of action will engage learners, teachers and companies to focus on what's required to achieve and foster excellence in the communication world. These key axis are:(1) Media integration: the cooperation between press, radio, TV and Internet will lead to practices that promote transversal skills.(2) Simulation training: a key methodology based on creating mechanisms and situations which reproduce what students will find after graduation.(3) Bonds between media companies and University: student’s work might become a genuine product and be published in real media. Synergies might be born with media companies, as they could be involved in the learning process.(4) Internationalization: ERASMUS interchange students will have a chance to become international correspondents for their universities. Intercultural exchange and opportunities to improve language skills will take place between students from different collaborating countries.The UPF kickstarted a new subject into the EHEA reform that followed some of these ideas and became a real success for student motivation, teacher implication and also for the agreements that were made with several local media companies.After finding patterns among European universities, studying what media companies and governmental policies expects, some guidelines can be drawn to help adapt the curricula into this new context. A pedagogical methodology, with exercises, creation activities and evaluation criteria will be provided. And an on-line platform based on a model developed in a previous E-learning project, and adapted to our needs, will offer Web 2.0 features and enable a wide audience of users to cooperate and interact into media integration. The social networking of the application will act as a powerful teaching tool, but will also feature ICT and intercultural skills.