Background Increasing the environmental performance of Tunisian products and services is a key issue for the improvement of their competitiveness . The International Centre for Environmental Technologies (CITET) has, therefore, established an ISO 140001 process for the certification of Tunisian companies. In this context, the development of an eco-label was seen as an incentive for economic stakeholders to invest in environmental protection and management: the interest of such an eco-label in Tunisia was confirmed in 1998 by the GTZ (Germany) feasibility study. Objectives The general objective of the project was to implement an eco-label scheme in Tunisia. Specific objectives included: designing a national programme; preparing the legal, institutional and technical framework for its implementation; raising awareness among the stakeholders; and designing a business plan by product/service categories. Planned activities included: updating the feasibility study carried out in 1998; implementing the legal framework; developing guidelines for the selection of products/services; preparing an action plan for the selected products/services; implementing the eco-label scheme on a pilot phase.Results The eco-label concept has been developed and a specific pool of experts has been set up ;the eco-label scheme has been created by the Tunisian Governement on 4.06.2007( decree n° 1355); this decree describes the procedures for the establishment of the eco-label.Business plans have been agreed by sector of activities(Textile,Tourism,Food,Soap and cleaning materials) When fully implemented, the Tunisian eco-label could serve as a model for similar schemes in neighbouring countries.