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Innovative Marketing, Management and Funding Strategies in Practice for Event Organisers (CROSS MARKETING ACROSS BORDERS)
Date du début: 28 févr. 2013, Date de fin: 27 févr. 2014 PROJET  TERMINÉ 

The project partnership is well aware that many cultural, sport and other festival programmes face an uncertain future once finances are not secured for the continuation of their activities. Wishing to create a border region that provides a great variety of cultural programmes, the partners aim at multiplying the resources which serve this objective: creative minds, organising skills, and regional and cross-border networks. Cross marketing techniques will prove to be useful tools for event organisers, enabling them to multiply their efforts in managing traditional events and organising new cultural programmes in the cross-border area.  Expected Results: Connecting events and organisers will contribute to an enriched and sustainable cultural offer of the border region

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Details

  • 85% €  185 967,00
  • 2007 - 2013 Hungary - Croatia (HU-HR)
  • Projet sur KEEP platform
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1 Participants partenaires