The vision of this project: The horse culture as our very valuable cultural heritage become driving force of the tourism in the Hungarian-Serbian borderline. The several thousand years old equestrian culture is integral part of our national heritage. Deeply involved in our culture, equestrian figures appear in our tales, traditions, as well as in our history and arts. The never ending plain is an ideal area for horse riding, in addition to seeing the ancient traditions of the region. A great variety of horse farms, many of them possessing the horseshoe quality classification of the Hungarian Equestrian Association, offer different riding facilities and services for the guests. Our region is also a traditional venue for numerous national and international horse riding events. The core activity of our project is to collect information about our horse connected cultural heritage and create a virtual horse culture museum on the WEB and DVD format also. Each museums, showrooms in Bács-Kiskun County and Vojvoduna will get copies of this DVD. We organize 6 thematic routes (horse-riding trails) with special names: eg. trail of outlaws, trail of defenders of freedom, places of battle of Zenta, etc. Which involves 12 different settlements (Lajosmizse, Kerekegyháza, Fülöpszállás, Izsák, Bakodpuszta, Bugac, Kelebija, Novi Sad, Temerin, Zrenjanin, Crepaja, Kovin). On the horse-trail map there will be other touristic attractions and service providers also. We participate on 4 local events, where our horse tradition will be presented. The horse riding trails and the basics of our horse culture heritage will be presented by a brochure with a map annex. This brochure will be available in four languages (Hungarian, Serbian, German and English). Achievements: At the core of this project were these words: “Equestrian culture, being our most valuable cultural heritage, shall become the driving force of tourism in the Hungarian-Serbian border region.” The millennium-long equestrian culture is an integral part of heritage of this region. Deeply involved in the culture of the two countries, horsemen appear in the tales, traditions, history and the arts. The endless plain is the ideal place for horse-riding and becoming acquainted with the ancient traditions of the region. A huge number of horse stables, many of which possess the horseshoe quality classifcation of the Hungarian Equestrian Association, offer a variety of riding facilities and services to their guests. The region is also the traditional venue of numerous national and international horse riding events. The core activity of the project was to collect information about the vibrant horse-related cultural heritage and to create a virtual Horse Culture Museum on the Internet as well as in multimedia format. Each museum/ showroom in Bács-Kiskun County and Vojvodina received a copy of the virtual Horse Culture Museum on a DVD. The partners of the project created six thematic routes (horse-riding trails) with special names: e. g. trail of outlaws, trail of freedom defenders, places of the Battle of Senta, etc., involving 12 different settlements (Lajosmizse, Kerekegyháza, Fülöpszállás, Izsák, Bakodpuszta, Bugac, Kelebija, Novi Sad, Temerin, Zrenjanin, Crepaja and Kovin). The horse-trail map also presents other tourist attractions and service providers. The equestrian tradition of this region was presented at four local events, as well as in a brochure with an enclosed map. This brochure is available in four languages: Hungarian, Serbian, German, and English.The three organisations from Hungary and Serbia recognised the potential of equestrian culture, which, being a highly regarded and invaluable piece of cultural heritage, can become the driving force of tourism in the Hungarian-Serbian border region.