GREET THE WORLD
Date du début: 31 déc. 2007,
Date de fin: 30 mars 2013
GREET will harness the significant opportunities presented by a range of new signature cultural and sporting developments in the Cross-Channel region over the coming 3 years. These will act as a catalyst to bring more visitors to the region and have the potential to boost tourism in the 2 Seas area. Examples include the Olympic Games in 2012, new contemporary art galleries at Lens and Margate and international sporting and cultural events. To maximize the potential of these developments, the historic partners will communicate on these attractions with visitors both international and domestic making full use of the latest technology and new routes to market. Partners will also engage with residents and businesses as ambassadors, critical to ensuring a warm welcome, to improve quality and to garantee a return visit. Finally, they will evaluate the entire project which will be run under the principles of sustainable tourism ethics : People, Profit and Planet. Expected Results: What are the key results of the project?Activity 1 will see the facilitation of 15 press trips, welcoming 40 journalists to document and promote the outputs of the project.The website will expect 40 000 visits during the three years and approx. 500 online bookings. A brochurewill be printed with 50 000 copies circulated and project staff will attend 12 exhibitions across France, Belgium, the Netherlands and United Kingdom. We expect the 6 videos to be created and a photo library produced with 2 series of 50 photos.In activity 2, 5000 visitors are expected at the Big Day Out with 100 participating teams in this event and offering tickets, 100 Greeters will be enrolled with about 300 greetings per year - 300 downloads of the Welcome the World guide, and 300 for the action on sustainable tourism, 500 visitors per year on the professional website.Activity 3 will result in 5 000 contacts inputted in the common project databse, 10 packages created for the campaign to encourage repeat visits and one study will be carried out measuring the impact and evaluating the number of visitors during the Olympic Games.Are all partners and territories benefitting from the results?The beneficiaries of our project are the visitors that will come for the cultural and sporting events (benefitting from the improvment of the quality of the welcome and better information on how to circulate between the two regions), professionals in the field of tourism (training sessions, awareness raising around sustainable tourism and the natural environment and the professional guides available to download), inhabitants of the programme area. And finally, the teams of the project partners who will have worked together during the 3 years improving their English/French knowledge and their ability to work in a team and with people from different cultures and ways of working.Each territory will benefit from the project communication and marketing campaigns as the aims and outputs of the GREET project will be better known by potential visitors. The project also represents the opportunity to test new means of communication (online for example with a blog) so that the different organisations in each territory will have a better knowledge of these new means and methods and threfore be able to use them more.What are the effects / outcomes for the territories involved?The project will help to instill a better knowledge of the region we are living in and learn to appreciate it whether it be the North of France or South of England. This is very important for the well-being of inhabitants firstly and also for professionals who choose the region to set up a restaurant, a hotel or a Bed and Breakfast. With this heightened sense of place and refined appreciation for the region in which we live, inhabitants and professionals become real ambassadors of their region and make visitors very welcome, adding true value to a place. Inhabitants and professionals will see the effects of our project thanks to the diffrent actions developed for them and with them. The videos on sustainable tourism were realised thanks to the cooperation of the professionals elected to be interviewed, the Big day Out can work only if leisure outlets can offer tickets, Greeters would not exist without the volunteers who want to share their passion. The GREET project will contribute to the improvement in the life of every one living in the Cross Channel region, making them proud and ready to Welcome the World during the Olympics in 2012 and long after.
Canterbury, Canterbury, Kent CT1 2EE, UK
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