GRANDS TRAVAUX - Proximité et Marketing dans la Co.. (GRANDS TRAVAUX)
GRANDS TRAVAUX - Proximité et Marketing dans la Communication Civique et Stratégique des Transformations Urbaines.
Date du début: 31 déc. 2003,
Date de fin: 27 févr. 2007
Governing a city is a much more complicated task than it used to be. By the same token, the institutional communication of local authorities is also in question. This is particularly true with respect to urban renovation operations: local authorities are aware that it is now their duty to also intervene with respect to possible negative consequences: poor acceptance from the public, disruption of transport or economic activity. It is also necessary to transmit to the public the strategic vision that requires these projects to be undertaken. The most important tool that is still not sufficiently developed in these projects is public awareness. Overall objective / Objectif général The objective is to develop an approach and more extensive and innovative institutional communication techniques in order to make urban transformation projects more citizen-friendly and to meet the requirements of territorial promotion. GT is also an additional tool to improve the visibility of the urban transformation projects that the partners will have undertaken in conjunction with other European actions (ERDF,TGV network, Urban, etc.). Expected results / Résultats attendus A series of instruments to describe the know-how developed in this project will be produced: a vade mecum further to a European survey, eight local communication plans, an Internet portal («Ville Chantier») and six local websites to provide information about the projects, two integral communication actions, eight evaluations and a guide. The best experiences will serve to develop a «best practices guide». The experiences of the partners will provide the base for the joint preparation of a final tool, which will condense the intelligence and know-how obtained throughout the projects. These products will be the result of the work undertaken during seven interregional meetings, two seminars and an international conference. The long-term aim of the project is to contribute to attracting investment that corresponds to the strategic visions of the partner cities.
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